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Fast Company magazine has featured ATTIK in its annual Most Innovative Companies issue. We’re listed amongst the top ten design companies with peers such as IDEO and Pentagram.
We’re particularly chuffed that Fast Company has chosen to recognise our VIS work with clients such as Coca-Cola, writing that ‘this London firm gets the systems thinking that’s vital for for executing large-scale projects’. It’s also a brilliant accolade for the launch of our London office.
ATTIK’s co-founder James Sommerville is interviewed in this week’s issue of The Drum. Some highlights from the interview are below:
Will it be a wrench to move ATTIK away from Yorkshire after all these years?
The short answer is I’m not leaving the north, I’m invading the south. I know everyone gets hung up on geography. It’s funny. My experience over the last 25 years is that business has traditionally been very cyclical, rhythmic and geographically specific. People are naturally very proud of where they are from and I am no different. Historically, ATTIK has followed a geographical business model and flown the Huddersfield or Yorkshire flag across the world. “Where’s Huddersfield?” is a question I have answered more than any other question. I like answering it. The way I see it, to be a success, the model needs to keep pace. Sure we’ll always need an office and a place to sit, but I also believe the business of the future will be increasingly rootless, borderless and weightless. It has to be. We will all be defined as much by our ability to see opportunities as well as the ability to think up great ideas, provide advice and execute good work.
What are your ambitions for the company this year?
Recently I was told you don’t win a silver medal, you lose the gold. I liked that. For almost 25 years, it’s about winning – small steps at a time. We define winning in many different ways from financial success, to great clients, to attracting the best people or healthy collaboration. Definitely, as I have got older I recognise the importance of being respectful to the opposition and the reason why we all need to compete in a healthy way – it pushes you to win the gold(s).
Read the full interview on The Drum’s site (free registration req’d).
We’re looking for obsessive doodlers – from talented teenagers to professional artists – to work with ATTIK London on a concept for a major brand. Please contact @james_attik on twitter or james (at) attik (dot) com with examples of your work.
Lovely video doodle by Kristofer Ström.
The limited edition supercar — which ATTIK helped launch – has been so successful that Toyota Motor Corp. has stopped accepting reservations in Japan. The Lexus LFA has a global sales target of 500, but pre-orders for domestic sales have already reached about that number. The 4.8-liter, V10 560-h.p. LFA is priced at 37.5 million yen, making it the most expensive Japanese car on the market.
Check out ATTIK’s website and configurator for the Lexus LFA here.
Coca-Cola’s new ‘Happiness Machine’ viral is a neat creative realisation of ‘Open Happiness’ which features ATTIK’s intrinsic vending machine design.
Check out the new styling and can we developed for Coke Zero Avatar that uses Augmented Reality to blend this world and pandora…
A very powerful message about the importance of the work of The Prince’s Trust across the Yorkshire region, and in particular the immense positive impact we are having on the region’s economy during these challenging times.
We are interested in CD’S / Seniors/ Designers to join us at ATTIK London. We are looking for great digital (OR) brand design portfolios – if you have one send work/cv’s etc direct to james@attik.com
Following our recent visual identity system for the 2010 FIFA World Cup™ Coke partnership, we were asked to produce a similar, inspired identity for Coca-Cola’s World Cup Trophy Tour. The following images show some of the applications created by agencies around the world using our guidelines.
Whilst in Tokyo we thought it would be rude not to pop over to see the guys from our parent company Dentsu. It’s a big, big, big place!
Just like to thank the boy’s over at Naked Tokyo for their hospitality on Saturday. Made even better by the tickets to the Summer Sonic Music Fest on Tokyo beach. Great day.
But let’s just hope that they are not woken another night by a magnitude 6.9 earthquake. It’s a crazy little place.
