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James Sommerville in The Drum
ATTIK’s co-founder James Sommerville is interviewed in this week’s issue of The Drum. Some highlights from the interview are below:
Will it be a wrench to move ATTIK away from Yorkshire after all these years?
The short answer is I’m not leaving the north, I’m invading the south. I know everyone gets hung up on geography. It’s funny. My experience over the last 25 years is that business has traditionally been very cyclical, rhythmic and geographically specific. People are naturally very proud of where they are from and I am no different. Historically, ATTIK has followed a geographical business model and flown the Huddersfield or Yorkshire flag across the world. “Where’s Huddersfield?” is a question I have answered more than any other question. I like answering it. The way I see it, to be a success, the model needs to keep pace. Sure we’ll always need an office and a place to sit, but I also believe the business of the future will be increasingly rootless, borderless and weightless. It has to be. We will all be defined as much by our ability to see opportunities as well as the ability to think up great ideas, provide advice and execute good work.
What are your ambitions for the company this year?
Recently I was told you don’t win a silver medal, you lose the gold. I liked that. For almost 25 years, it’s about winning – small steps at a time. We define winning in many different ways from financial success, to great clients, to attracting the best people or healthy collaboration. Definitely, as I have got older I recognise the importance of being respectful to the opposition and the reason why we all need to compete in a healthy way – it pushes you to win the gold(s).
Read the full interview on The Drum’s site (free registration req’d).
Tags: ATTIK, James Sommerville, London, press, The Drum
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